Migrate from WordPress to a blazing-fast Astro + Keystatic + Cloudflare stack without losing SEO

Moving your business website from WordPress to a fully coded stack is more than a tech upgrade – it is a strategic move that impacts SEO, conversions, maintenance costs, and customer trust. If you’re running a service-based company in Silesia or the wider Polish market and your WordPress install feels slow, bloated with plugins, or constantly under security stress, this guide shows how to migrate to Astro + Keystatic + Cloudflare Pages without losing the rankings you’ve worked hard for.

1. Recognize the signals that it’s time to leave WordPress behind

These are the red flags I see during local audits:

1. Performance collapse – Lighthouse scores crash below 60/100, especially after plugin updates. Core Web Vitals reports show LCP > 3s or INP > 400 ms.
2. Security firefighting – recurring alerts about vulnerable plugins (forms, page builders, sliders) and brute-force hits against /wp-admin.
3. Privacy debt – you want cookieless analytics (see GDPR-compliant Website Analytics), but the current theme makes implementation painful.
4. Maintenance cost spiral – paid themes + premium plugins + VPS admin time easily exceed 1,000 PLN annually.
5. UX bottlenecks – editors complain about Gutenberg errors and cluttered admin screens each time they update content.
6. Vendor lock-in – builders like Elementor/Divi store layout data in shortcodes, so every change requires emergency coding.
7. Expansion plans – you’re preparing new “service + city” landing pages, a consistent blog, or seasonal campaigns and WordPress is slowing you down.

If at least three of these symptoms sound familiar, migration is safer than another quick-fix update.

2. Pre-migration audit – capture what already works

A disciplined audit prevents SEO surprises:

• Export content – grab posts, pages, and media (XML, CSV, manual backups). Preserve folders for hero images and downloads.
• URL inventory – download the XML sitemap and list every slug, including legacy paths.
• Search Console data – export top queries/pages for the last 90 days; note impressions, clicks, CTR.
• Backlinks – pull link lists from Ahrefs, SENUTO, or similar tools to identify high-value URLs.
• Performance baseline – run Lighthouse (mobile + desktop) and write down LCP, INP, CLS. You’ll compare it after launch.
• Forms & automations – document required fields, notification channels, CRM/webhook integrations.

This material drives your Keystatic content models and serves as a post-launch success checklist.

3. URL mapping and 301s – the non-negotiable SEO safety net

Preserve structure to keep equity:

• Mirror slugs – if a WordPress post lived at /blog/why-speed-matters/, keep the exact path in Astro.
• Mind casing – Cloudflare treats /Contact and /contact differently. Redirect uppercase variants explicitly.
• Normalize trailing slashes – choose a canonical style (with or without slash) and stick to it everywhere.
• Handle query strings – decide how you’ll treat legacy parameters (e.g., ?utm=) so cache remains effective.

Starter _redirects file for Cloudflare Pages:

/news/our-offer-2023            /blog/our-offer-2023/                         301
/blog/2020/01/legacy-article    /blog/legacy-article/                          301
/contact                        /contact                                       200

When redirects exceed a handful of entries, manage them in a spreadsheet like this:

source_url,target_url,status
https://yourdomain.pl/services/wordpress,https://yourdomain.pl/blog/migrate-from-wordpress-to-astro/,301
https://yourdomain.pl/blog/old-guide,https://yourdomain.pl/blog/updated-guide/,301

4. Design Keystatic collections – tidy editing instead of plugin chaos

Keystatic replaces your plugin zoo with focused collections. For most service businesses I configure:

• blog – fields for title, description, pubDate, tags, excerpt, body, readingTime, translationSlug.
• services – service descriptions, pricing info, testimonials. Inspired by the setups explained in Business Card Website with Keystatic CMS.
• cities – localized landing pages that follow the playbook from Service area landing pages across Poland.

Editors work via a Git-based web UI; you approve pull requests. No surprise theme edits, no database dumps, no midnight “site down” messages.

5. Replace WordPress plugins with Astro + Cloudflare building blocks

WordPress plugin habit	Astro + Cloudflare counterpart
Contact form with anti-spam	Semantic HTML form + Cloudflare Workers + Turnstile or honeypot
Yoast / RankMath SEO	First-class frontmatter + lightweight Astro SEO component (structured metadata baked in)
Image optimization	The image pipeline + @astrojs/image + AVIF/WebP outputs
Font loading plugins	Techniques from Website font optimization guide with subsetting + preload
Cache/CDN plugins	Cloudflare Pages CDN + Workers Cache API
Backup plugins	Git history + Keystatic exports + Cloud backup snapshots

Astro ships static HTML by default; when you need interactivity (contact forms, calculators), add HTMX/React islands and Cloudflare Functions. You keep speed, gain control.

6. SEO checklist – how to protect rankings during migration

• Meta + headings – copy titles, descriptions, H1–H3 into frontmatter. Automate og/meta tags through Astro components.
• Structured data – embed JSON-LD for LocalBusiness, Service, Article, FAQ. Re-use snippets from How to Secure Your Website to stay consistent with policies.
• Hreflang coverage – if you ship bilingual content, make sure translationSlug links to the Polish counterpart and expose hreflang="pl-PL"/en-GB in <head>.
• Sitemap + robots – let Astro regenerate sitemap.xml; update robots.txt to point at the new file.
• Redirect tests – before go-live, upload _redirects to staging and run curl -I https://yourdomain.pl/old-url for your top 20 pages.
• Monitoring – for 30 days after launch, track Search Console “Coverage” and “Page indexing” reports. Any sudden drop usually points to missing redirects.

7. Performance wins after migration

What we typically see once the new stack is live:

• LCP < 1.8 s thanks to aggressive lazy-loading and the image pipeline.
• INP < 200 ms – no heavy page builders, only purposeful JavaScript.
• CLS ≈ 0 – explicit aspect-ratio, inlined critical CSS, no layout shifts.
• Font display tuned – subsetting, preloading, and variable fonts just like in the font optimization guide.
• Locked-down admin surface – without /wp-login.php, automated bots stop knocking on the wrong door.

8. QA and launch – trust, but verify

1. Staging environment – deploy to a preview domain (e.g., preview.yourdomain.pl).
2. Form smoke tests – submit each form, confirm email/CRM/webhook delivery.
3. Accessibility sweep – run axe DevTools and compare results with the checklist from Website accessibility – WCAG compliance 2025.
4. Analytics – integrate cookieless tracking per the RODO guide; confirm events fire correctly.
5. Mobile review – test on real devices at 768 px and 1050 px breakpoints.
6. Backups – snapshot the Astro repo and archive the legacy WordPress site before switching DNS.

9. Timeline and budget benchmarks

Phase	Scope	Typical duration	Net budget (PLN)
Audit & inventory	Content export, SEO baseline, 301 plan	3–5 days	1,200–1,800
Content & Keystatic model	Navigation map, collection design, localization plan	3–4 days	900–1,400
Astro implementation	Layouts, Tailwind components, Workers/forms, image pipeline	7–10 days	2,400–3,600
QA + performance + SEO	Redirect tests, Lighthouse, structured data, WCAG	3–4 days	800–1,200
Launch + monitoring	Cloudflare deploy, Search Console follow-up	2 days	500–700

Expect 2–4 weeks overall and 5,800–8,700 PLN net for a typical service-site migration. That’s often lower than a three-year WordPress maintenance bill – and you gain speed, security, and peace of mind.

10. Ready-to-use assets

Migration checklist (short version)

• WordPress content + media exported
• URL map + traffic priority from Search Console documented
• _redirects prepared and tested
• Keystatic collections configured (blog, services, cities)
• Structured data (LocalBusiness, Service, Article, FAQ) embedded
• Forms + 301s tested (curl, Screaming Frog, manual submissions)
• Lighthouse reports (mobile/desktop) saved pre/post launch

Process diagram (text-based)

WordPress (content export, SEO analysis)
        ↓
URL mapping + 301 plan + Keystatic collections
        ↓
Astro + Tailwind + Cloudflare Pages implementation + QA
        ↓
Launch + metrics monitoring + iterative improvements

FAQ – typical questions from Bytom & Silesia business owners

Do I still need to pay for WordPress hosting after migration?

No. Once the Astro + Cloudflare setup is live and stable (I recommend a 30-day observation window), you can safely terminate the old hosting, keeping an offline backup just in case.

What if I want to add e-commerce later?

Astro plays nicely with headless commerce (Shopify Storefront API, Medusa, Snipcart). Migrating away from WordPress removes legacy debt, making future expansions easier.

How quickly will I see SEO results?

If redirects and metadata are on point, organic traffic should stay level. Most clients observe equal or better rankings within 4–6 weeks, especially once Core Web Vitals improve.

What’s next – book a free migration assessment

Switching from WordPress to Astro + Keystatic + Cloudflare doesn’t have to be risky. If you’d like tailored cost and timeline estimates or want me to review your URL map, book a free consultation. Prefer a direct line? Call +48 697 433 120 or email kontakt@qualixsoftware.com.

Track post-launch success by comparing Search Console reports after 30 and 60 days, monitoring LCP/INP in PageSpeed Insights, and counting qualified leads. Need help interpreting the numbers? I’m just a message away.