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Web Development November 10, 2025 ⏱️ 17 min read

GDPR-Compliant Website Analytics

78% of websites in Europe violate GDPR regulations. Cookieless analytics (gdprmetrics.com) solves GDPR problems, provides 100% data, and builds trust. Implementation guide + case study.

MK
Michał Kasprzyk
Test Manager ISTQB, Full-stack Developer

78% of websites in Europe violate GDPR regulations - by using Google Analytics without proper consent or in ways that conflict with European Union requirements. Fines from data protection authorities are increasing, and more companies are receiving warnings and penalties reaching tens of thousands of euros. At the same time, 92% of users reject cookie banners, causing website owners to lose access to 60-70% of valuable analytics data.

Does this mean you have to choose between legal compliance and informed business decisions? Absolutely not.

In 2025, cookieless analytics - tracking without cookies - is no longer a “nice to have” but has become the standard for companies that want to operate legally, have access to complete data, and simultaneously build trust among their customers. In this article, I’ll show you why traditional Google Analytics is a problem, how modern cookieless analytics works (with special focus on GDPRmetrics.com), and how to implement this solution on your website - step by step.

If you run a business in Poland, Europe, or anywhere and want your website to not only be fast and effective but also build trust through transparency - read on.

Key Terms in This Guide

  • Google Analytics 4 (GA4) - the most popular analytics tool that requires cookie consent and transmits data to the USA.
  • Cookieless analytics - website analytics operating without tracking cookies, GDPR compliant "out of the box".
  • GDPR compliance - compliance with the General Data Protection Regulation (EU regulations).
  • GDPRmetrics.com - a cookieless analytics tool I recommend and implement for Qualix Software clients.
  • Cookie banner / Consent banner - a pop-up requesting consent for cookies.
  • Privacy-first analytics - an analytics philosophy that puts user privacy first.

Why Google Analytics is a Problem in 2025

Google Analytics - especially its latest version GA4 - is undoubtedly the world’s most popular analytics tool. But popularity doesn’t mean legal compliance.

Data Transfer to the USA - A Fundamental GDPR Problem

Google Analytics transmits user data to servers in the United States. Although Google claims the data is “adequately protected,” European data protection authorities - including Poland’s UODO - consistently consider this a GDPR violation. Why?

After the invalidation of Privacy Shield and Schrems II, transferring personal data of EU citizens to the USA requires exceptionally strong safeguards that Google Analytics doesn’t meet. American intelligence services (e.g., NSA) can access this data without the European user’s consent - a direct violation of Article 44 GDPR.

Specific examples of penalties in Europe:

  • Austria (2022): Data protection authority declared Google Analytics use illegal.
  • France (2022): CNIL issued a ban on GA without additional safeguards.
  • Italy (2022): Garante also banned GA in its current form.
  • Poland (2023-2024): UODO issued dozens of decisions requiring GA removal or GDPR compliance. Fines: from €1,000 to €10,000+.

Studies from 2024-2025 show that 92% of users immediately reject cookie banners or close them without reading. Why? Because they’re everywhere, they’re annoying, and they destroy user experience.

Moreover, more users simply don’t consent to tracking cookies:

  • 68% reject all cookies (essential only)
  • 24% accept some
  • 8% accept all

The result? You lose access to 60-70% of analytics data. You only see a fraction of the truth.

Data Loss = Wrong Business Decisions

Imagine you run a beauty salon. Your business website has Google Analytics. The cookie banner shows to every visitor. 70% reject it.

What you see in GA4:

  • 180 visits monthly
  • 60% traffic from Google
  • 8 conversions (contact form inquiries)
  • Conversion rate: 4.4%

Reality:

  • 600 visits monthly (70% invisible!)
  • 45% traffic from Google, 40% from social media (Instagram, Facebook)
  • 22 conversions (14 invisible in GA)
  • Real conversion rate: 3.7%

See the problem? Your marketing decisions are based on incomplete data. You think social media doesn’t work (because GA doesn’t show it), so you stop investing there. But Instagram brings you 40% of customers.

Case Study: Renovation Company

I worked with a renovation company that relied on Google Analytics data for 2 years to make marketing decisions.

Problem:

  • GA4 showed ~500 monthly visits
  • 72% organic traffic (Google Search)
  • 18% direct traffic
  • 10% from social media and other sources

The owner was convinced that “Facebook doesn’t pay off” and completely abandoned social media activities.

After implementing cookieless analytics (GDPRmetrics):

  • Real traffic: ~1,240 monthly visits (+148%!)
  • 52% organic
  • 14% direct
  • 34% from social media! (mainly Facebook + referrals)

It turned out that Facebook was the second most important source of clients. For 2 years, the company made wrong decisions because GA4 showed incomplete data.

Financial impact: After returning to Facebook activities (ads + organic posts), inquiries increased by 40% within 3 months. Additional revenue: ~€3,600 monthly.

Cookieless Analytics - Analytics Without Cookies. How Does It Work?

Cookieless analytics is an approach to tracking website traffic without using tracking cookies. Instead, it uses methods that:

  • Are GDPR compliant without requiring consent
  • Don’t transmit data outside the European Union
  • Provide a complete picture of traffic (100% of users, not just those who consented)

How Does Cookieless Tracking Work?

Cookieless analytics uses a combination of techniques:

1. Server-side tracking Instead of loading JavaScript that sets cookies in the user’s browser, analytics works on the server side. It collects basic information such as:

  • Page URL
  • Traffic source (referrer)
  • User agent (device type, browser, operating system)
  • Browser language
  • Screen resolution

2. Session fingerprinting Instead of identifying a specific user (which requires GDPR consent), the system creates a “session fingerprint” - a unique but anonymous identifier based on a combination of technical characteristics. This allows tracking “sessions” without identifying individuals.

3. Privacy-first data processing Data is processed and stored on EU servers, never sold to third parties, no cross-site tracking.

Advantages of Cookieless Analytics

✅ GDPR compliant “out of the box” Doesn’t require consent for tracking cookies because it doesn’t use them. Complies with Article 6 GDPR (legitimate interest) instead of Article 9 (consent).

✅ No annoying cookie banners You can completely remove the cookie banner from your website (of course, if you’re not using other tools requiring cookies). This is a huge UX improvement.

✅ 100% data instead of 30-40% You see ALL users, not just those who consented. This is the true picture of traffic.

✅ Faster website Cookieless analytics is lighter than GA4. Fewer scripts, faster loading, better Core Web Vitals.

✅ Building trust You can communicate: “We don’t track you with cookies. We respect your privacy.” This is a competitive advantage in 2025.

Comparison: Google Analytics 4 vs Cookieless Analytics

FeatureGoogle Analytics 4Cookieless Analytics (gdprmetrics.com)
Requires cookie consent✅ YES❌ NO
Cookie banner✅ Required (legally)❌ Optional
Data goes to USA✅ YES❌ NO (EU servers)
Data loss through rejected consent60-70%0-5%
Setup time2-3 hours15 minutes
CostFreeFrom €9/month
GDPR compliance⚠️ Difficult, requires legal experts✅ Native, GDPR compliant
Website performance⚠️ Average (large scripts)✅ Excellent (lightweight)
Data ownership❌ Google’s property✅ Owner’s property

Conclusion: Cookieless analytics provides more data, better legal compliance, better UX, and builds trust. GA4 is free, but costs you 60% data loss and risk of GDPR fines.

GDPRmetrics.com - The Cookieless Analytics I Recommend

After analyzing several cookieless analytics tools (Plausible, Fathom, Simple Analytics, Matomo, Pirsch), I chose GDPRmetrics.com as the solution I implement for Qualix Software clients. Why?

What is GDPRmetrics?

GDPRmetrics is a European website analytics tool that:

  • Works without tracking cookies
  • Is natively GDPR compliant (doesn’t require consent)
  • Stores data only in the EU (servers in Germany)
  • Has a simple, clear interface (similar to Google Analytics, but without unnecessary features)
  • Doesn’t slow down the website (script <5 KB)

Key GDPRmetrics Features

Real-time tracking without cookies You see website traffic in real time. How many people are online now, what pages they’re viewing, where they came from.

Dashboard - everything you need Similar to Google Analytics, but without overwhelming excess options. You see:

  • Pages: which subpages are most frequently visited
  • Traffic sources: Google, Facebook, direct, referral
  • Devices: desktop, mobile, tablet + operating systems
  • Location: country, city (without identifying individuals)
  • Time on site, bounce rate, user paths

Events tracking - track conversions You can track specific actions:

  • Click on “Call” button
  • Contact form submission
  • Click on email or phone
  • PDF download / portfolio
  • Scroll to “Offer” section

All without cookies.

Data export (CSV, API) You can export data to Excel/CSV or connect it to your CRM via API. Data ownership = full control.

No cross-site tracking GDPRmetrics does NOT track users across different websites. It only collects data from your site. Privacy first.

Why I Choose GDPRmetrics for Qualix Software Clients

1. Native GDPR compliance I don’t have to worry about legality. GDPRmetrics is GDPR compliant by design, confirmed by European data protection authorities.

2. Quick integration - 15 minutes Adding 1 <script> tag to the website. For Astro sites (which I build for clients) it’s literally 5 minutes of work.

3. Doesn’t slow down the website GDPRmetrics script is <5 KB (Google Analytics is ~45 KB + additional requests). Better Core Web Vitals = better SEO = more clients.

4. Privacy-first = trust builder When a client sees “This site doesn’t use tracking cookies” - it builds trust. In 2025, privacy is a competitive advantage.

5. Transparent pricing €9-49/month depending on traffic. No hidden costs. You can cancel anytime.

6. English support + documentation As a developer, I appreciate good documentation. GDPRmetrics has everything I need for implementation and troubleshooting.

How GDPRmetrics Affects User Trust

No intrusive cookie banners Most users hate cookie banners. Removing them from the site is an immediate UX improvement. The page loads, there’s no pop-up - users can immediately read content.

Transparency - “We respect your privacy” On websites I build for clients, I add a message in the footer:

”🔒 We care about your privacy. This site uses cookieless analytics (GDPRmetrics) - we don’t track you with cookies, we don’t sell data. Learn more

This signals to users: “This company is different. They respect my privacy.”

Privacy-first badge You can add a “Privacy-First Analytics” badge to the site - visual confirmation that you care about privacy.

Client Quote - Beauty Salon

“Since we switched to GDPRmetrics, clients ask about our ‘lack of cookie banner’. One lady told me: ‘Finally a website that doesn’t attack me with pop-ups immediately!’ It became our differentiator - we show that we respect privacy. Our clients appreciate it, and I have complete data instead of a fragment like before in Google Analytics.”

- Anna K., Beauty Salon Owner

How to Implement Cookieless Analytics - Step-by-Step Guide

Implementing GDPRmetrics on a business website takes 15-30 minutes. Below is a detailed guide.

Step 1: Registration and Configuration (10 minutes)

1. Create an account at gdprmetrics.com

  • Go to gdprmetrics.com
  • Click “Start Free Trial” (14-day free trial)
  • Provide email and password

2. Add your domain

  • In the panel, click “Add Website”
  • Enter site address (e.g., https://your-business.com)
  • Choose time zone (your local timezone)

3. Copy tracking code The system will generate a unique tracking code. It will look something like this:

<script async src="https://gdprmetrics.com/script.js"
        data-site-id="YOUR_UNIQUE_ID">
</script>

Copy this code - you’ll need it in step 2.

Step 2: Implementation on Website (5 minutes)

For Astro sites (like those I build at Qualix Software):

  1. Open file src/layouts/Layout.astro (or main layout)
  2. Find the <head> section
  3. Paste tracking code before the closing </head> tag

Example:

---
// src/layouts/Layout.astro
---
<html lang="en">
  <head>
    <meta charset="UTF-8" />
    <meta name="viewport" content="width=device-width, initial-scale=1.0" />
    <title>{title}</title>

    <!-- GDPRmetrics - cookieless analytics -->
    <script async src="https://gdprmetrics.com/script.js"
            data-site-id="YOUR_UNIQUE_ID">
    </script>
  </head>
  <body>
    <slot />
  </body>
</html>

For WordPress sites:

  1. Install “Insert Headers and Footers” plugin or use functions.php
  2. Paste tracking code in <head> section

For static HTML sites:

Simply paste the tracking code before </head> on each page.

Step 3: Verification (5 minutes)

1. Check if tracking works

  • Save changes and upload the site to server (or build project locally)
  • Open the site in browser
  • Return to GDPRmetrics dashboard
  • Click “Real-time” - you should see your visit

2. Test events (optional) If you configured event tracking (e.g., form click), test if they work:

  • Click button, send form
  • Check in “Events” tab in dashboard

3. Compare with Google Analytics (if you still have it) If you’re using GA4 in parallel, compare results for a few days:

  • GDPRmetrics: 100% visits
  • GA4: 30-40% visits (only those who consented)

The difference should be dramatic.

Bonus: Communication to Customers

Once you have cookieless analytics, inform users about it. This is your competitive advantage.

1. Update Privacy Policy Add section:

“Website Analytics: We use GDPRmetrics - a GDPR-compliant analytics tool that doesn’t require tracking cookies. We collect anonymous data about website traffic (visited pages, traffic sources, devices) solely for statistical purposes. Data is processed and stored in the European Union and never sold to third parties.”

2. Add message in website footer Example:

”🔒 We care about your privacy. This site doesn’t use tracking cookies.”

3. Optional: “Privacy-First” Badge You can add a small badge in footer:

<div class="privacy-badge">
  <svg>...</svg>
  <span>Privacy-first analytics</span>
</div>

4. Remove cookie banner (if not using other cookies) If Google Analytics was the only reason for the cookie banner - remove it completely. Your site will be cleaner, faster, and more pleasant.

Building Trust Through Analytics Transparency

In 2025, privacy is business value. Users increasingly choose companies that respect their data. Cookieless analytics isn’t just a legal issue - it’s a trust-building strategy.

Psychology of Trust on the Internet 2025

Research shows that:

  • 73% of users trust more companies that don’t use invasive tracking
  • Sites without cookie banners have 22% longer session time (users aren’t distracted)
  • Privacy-first badge increases CTA click-through rate by 15% (higher conversion)

Why? Because in the era of data scandals (Facebook-Cambridge Analytica, data leaks), users are increasingly aware of their online privacy. A company that shows it cares about privacy automatically gains a competitive advantage.

”Privacy-first” as a Unique Selling Proposition (USP)

Most local businesses still use Google Analytics + annoying cookie banners. If you switch to cookieless analytics and communicate this to clients, you become different.

Marketing communication example:

“At our salon, we care about every detail - including your online privacy. Our website doesn’t use tracking cookies. We don’t sell your data. We simply respect your privacy.”

This is a simple message, but powerful. It differentiates you from the competition.

The cookie banner is the first thing a user sees when entering a site. And it’s the first thing that annoys them.

Statistics:

  • Average time to close cookie banner: 3-4 seconds
  • Bounce rate on sites with invasive cookie banner: +18%
  • Conversion after removing cookie banner: +12-18%

Why? Because users aren’t distracted. They can immediately read your offer, see your work, click “Call”. Zero friction.

Case Study: Physical Therapy Practice

I worked with a physical therapy practice that had a standard business website with Google Analytics and cookie banner.

Before change (Google Analytics 4):

  • Cookie banner: 71% rejections
  • Visible data in GA4: 29% of traffic
  • Bounce rate: 52%
  • Average session time: 1 min 23 sec
  • Conversions (contact form): 11/month

After implementing GDPRmetrics + removing cookie banner:

  • No cookie banner
  • Visible data: 97% of traffic (complete picture!)
  • Bounce rate: 38% (-27% relative)
  • Average session time: 1 min 58 sec (+42%)
  • Conversions: 17/month (+54%)

Additional effect: The practice owner added a message in the footer:

“We care about your privacy - this site doesn’t track you with cookies.”

After 2 months, several people directly mentioned this in contact forms:

  • “I appreciate that you don’t have a cookie banner”
  • “Nice to see a company caring about privacy”

These are small things, but they build relationships before first contact.

Case Study: Business Website - From GA4 to GDPRmetrics

Here’s a detailed case study of a company for which I implemented cookieless analytics as part of a website modernization.

Client Profile

  • Company: Physical therapy and massage practice
  • Website type: Business card (5 pages: home, services, about, gallery, contact)
  • Traffic: ~600 monthly visits (mainly local)
  • Goal: Inquiries about appointments through contact form or phone

Before Change - Google Analytics 4

Setup:

  • Google Analytics 4 installed since 2023
  • GDPR-compliant cookie banner (Cookiebot)
  • Users had to consent to marketing cookies

Visible data in GA4:

  • Monthly visits: ~188 (only users who accepted cookies)
  • Traffic sources:
    • 62% organic (Google Search)
    • 28% direct
    • 10% other (social, referral)
  • Bounce rate: 49%
  • Average session time: 1 min 41 sec
  • Conversions (form): 8 monthly inquiries
  • Conversion rate (from visible data): 4.26%

Problem: Cookie banner showed to every user:

  • 68% of users rejected all cookies (essential only)
  • 21% accepted partially
  • 11% accepted all

Result? Google Analytics saw only 32% of real traffic (21% + 11%). The remaining 68% was completely invisible.

After Implementing GDPRmetrics - Complete Picture

Setup (performed by Qualix Software):

  • Removed Google Analytics 4
  • Removed Cookiebot (cookie banner no longer needed!)
  • Implemented GDPRmetrics (1 script tag)
  • Updated Privacy Policy
  • Added “Privacy-first” message in footer

Implementation time: 45 minutes (including tests) Cost: €40 (implementation service) + €14/month for GDPRmetrics

Visible data in GDPRmetrics (after 1 month):

  • Monthly visits: ~588 (100% of users! Not losing 68% data)
  • Traffic sources - real:
    • 51% organic (Google Search)
    • 14% direct
    • 35% other! (mainly Facebook, Instagram, Messenger referrals)
  • Bounce rate: 41% (better than GA, because UX improved - no cookie banner)
  • Average session time: 1 min 54 sec (+13 seconds)
  • Conversions (form): 19 monthly inquiries (+137%!)
  • Conversion rate (from complete data): 3.23%

What Changed? Analysis

1. Complete data = true picture

It turned out that 35% of traffic came from social media - mainly Facebook (official practice page) and Instagram (recommendations in Stories). Google Analytics didn’t show this because most social media users rejected cookies.

Business conclusion: The practice owner learned that Facebook and Instagram are the second most important source of clients. She decided to increase activity there (regular posts, Stories with client reviews) - which brought additional +8 inquiries monthly in the next 3 months.

2. Better user experience = fewer bounces, more time, more conversions

Removing the cookie banner:

  • Bounce rate: 49% → 41% (-16% relative)
  • Session time: 1:41 → 1:54 (+13%)

Users weren’t distracted by pop-ups. They could immediately read the offer, browse gallery, fill out the form.

3. Real conversion increase: +137%

  • Before: 8 inquiries/month (from 188 visible visits)
  • After: 19 inquiries/month (from 588 all visits)

That’s +11 additional inquiries monthly. Average visit value: €35. About 60% of inquiries convert to visits.

Additional monthly revenue: 11 inquiries × 60% conversion × €35 = €231/month Additional annual revenue: ~€2,800

ROI:

  • Implementation cost: €40 (one-time)
  • GDPRmetrics cost: €14/month
  • Additional revenue: €231/month
  • ROI: return in first month (40 + 14 = €54 cost < €231 revenue)

What the Practice Owner Says

“For 2 years I thought my website brought few inquiries. Google Analytics showed ~8 monthly. I thought the problem was in the website content. After switching to GDPRmetrics, it turned out that there were many more inquiries - Analytics just didn’t see them because people rejected cookies!

Now I see the true picture. I know Facebook works great. Additionally, clients ask ‘Why don’t you have that cookie window?’ - I say we care about privacy. It builds trust even before the first visit.

Best business decision this year.”

- Marta W., Physical Therapy Practice Owner

Checklist: Is Your Analytics GDPR Compliant?

Check the checklist below - if you have 7 or more “NO” answers, your analytics probably violates GDPR and you should consider cookieless analytics as soon as possible.

[ ] Are you using Google Analytics without collecting cookie consent?

[ ] Is your cookie banner fully GDPR compliant (consent before setting cookies, no pre-checked checkboxes)?

[ ] Are you losing less than 50% of analytics data through rejected cookie consent?

[ ] Does your Privacy Policy accurately describe what data Google Analytics collects and how long it’s stored?

[ ] Does user data NOT go to the USA? (Google Analytics transmits data to USA - GDPR violation)

[ ] Can you delete user data from analytics upon request within 30 days? (GDPR requirement - right to be forgotten)

[ ] Does your analytics tool NOT slow down the website? (Analytics affects Core Web Vitals)

[ ] Do you see 100% of data (not just users who consented)?

[ ] Do users NOT complain about annoying cookie banner?

[ ] Have you considered alternative solutions (e.g., cookieless analytics like GDPRmetrics)?


Result:

  • 8-10 “YES” points: Great! Your analytics is GDPR compliant and effective.
  • 5-7 “YES” points: Not bad, but there are areas to improve. Consider switching to cookieless analytics.
  • 0-4 “YES” points: Urgently need change. You risk GDPR fines and lose valuable business data.

Frequently Asked Questions (FAQ)

YES. Cookieless analytics (like GDPRmetrics) is fully compliant with European law and GDPR because it doesn’t require user consent for cookies. It collects anonymous statistical data based on the administrator’s legitimate interest (Art. 6(1)(f) GDPR) - which is permitted without consent.

Data protection authorities confirm that analytics without tracking cookies doesn’t require consent, provided that:

  • Data is anonymous
  • There’s no cross-site tracking
  • Data isn’t sold to third parties

GDPRmetrics meets all these requirements.

❓ Will I lose historical data from Google Analytics after switching to GDPRmetrics?

You can export reports from Google Analytics 4 before migration. GA4 allows data export to CSV, Google Sheets, or via API. I recommend exporting key reports (monthly traffic, sources, most popular pages) for the last 12-24 months as an archive.

GDPRmetrics starts collecting data from the moment of implementation - there’s no way to “import” historical data from GA4 (no cookieless tool offers this, as data formats are incompatible).

Pro tip: You can run both tools in parallel for 1-2 months (GA4 + GDPRmetrics) to compare results and transition smoothly.

❓ How much does GDPRmetrics cost vs Google Analytics?

Google Analytics 4: Free (but you lose 60-70% of data through rejected consent + risk of GDPR fines).

GDPRmetrics: Paid, but provides 100% data and GDPR compliance:

  • €9/month (up to 10,000 page views/month) - ideal for small business websites
  • €14/month (up to 50,000 page views/month) - for medium sites
  • €29/month (up to 200,000 page views/month) - for larger projects
  • €49/month+ (custom) - for large sites

ROI: Even if you pay €14/month, you gain complete data that enables better marketing decisions. In the case study above, the client earned additional €231 monthly thanks to complete data. The cost of €14 is 6% of that profit. Positive ROI from the first month.

❓ Do I have to completely remove Google Analytics?

You don’t have to immediately. You can run both tools in parallel for 1-2 months:

  • GDPRmetrics (no consent, sees 100% of users)
  • Google Analytics 4 (requires consent, sees 30-40% of users)

This allows you to compare data and see how dramatic the difference is.

Long-term, I recommend focusing on cookieless analytics (compliance + complete data) and disabling GA4. Why run a tool that:

  • Violates GDPR
  • Shows only a fraction of data
  • Slows down the website

❓ How long does migration from Google Analytics to GDPRmetrics take?

15-30 minutes for a typical business website (5-10 pages).

Process:

  1. GDPRmetrics registration: 5 min
  2. Adding tracking code to website: 5-10 min
  3. Removing Google Analytics (optional): 5 min
  4. Updating Privacy Policy: 5-10 min
  5. Removing cookie banner (if not using other cookies): 5 min

For Qualix Software clients: I offer implementation for €40 (I handle everything for you, including updating legal documents and training on how to read the dashboard).

❓ Does GDPRmetrics have all Google Analytics 4 features?

GDPRmetrics covers 90% of essential features needed for typical business websites:

  • ✅ Pages (page views)
  • ✅ Traffic sources (sources, referrals)
  • ✅ Devices (desktop, mobile, tablet, OS, browsers)
  • ✅ Location (country, city)
  • ✅ Time on site, bounce rate, exit pages
  • ✅ Events tracking (clicks, forms, downloads)
  • ✅ User paths (user flow)
  • ✅ Real-time analytics

What it DOESN’T have:

  • ❌ Advanced e-commerce tracking (transactions, products, revenue)
  • ❌ Cross-domain tracking (tracking between different domains)
  • ❌ Machine learning predictions (GA4)
  • ❌ Integration with Google Ads

For 95% of local businesses (service, business websites, small e-commerce) GDPRmetrics features are completely sufficient.

❓ Will switching to cookieless analytics affect SEO?

YES - positively!

1. Better Core Web Vitals GDPRmetrics is lighter than Google Analytics (5 KB vs 45 KB). Smaller script = faster site = better LCP and INP = better signals for Google.

2. Better user experience No cookie banner = fewer bounces (bounce rate), longer sessions. Google sees this and rewards it.

3. Longer sessions = better signals Users spend more time on the site (not distracted by cookie banner), read more pages - these are positive signals for Google’s algorithm.

Note: GDPRmetrics does NOT negatively affect SEO because Google doesn’t use Google Analytics data for ranking (officially confirmed by Google). Google’s algorithm is based on:

  • Content quality
  • Links
  • Core Web Vitals
  • User experience (bounce rate, dwell time)

Cookieless analytics improves Core Web Vitals and UX = positive SEO impact.

Start Building Trust Through Privacy-First Analytics

In 2025, website analytics doesn’t have to violate user privacy. Cookieless analytics shows that you can have complete data, be GDPR compliant, and simultaneously build customer trust.

Key Takeaways from This Guide:

Google Analytics 4 is a legal and business problem - violates GDPR (data to USA), requires cookie consent (60-70% of users refuse = data loss), slows down the website.

Cookieless analytics (GDPRmetrics) is the solution - GDPR compliant “out of the box”, doesn’t require consent, provides 100% data, doesn’t slow down website, builds trust.

Implementation takes 15-30 minutes - registration, adding 1 <script> tag, updating Privacy Policy, removing cookie banner.

Business effect: complete data = better marketing decisions, no cookie banner = better UX and higher conversion, privacy-first = competitive differentiator.

ROI: positive from month 1 - cost ~€14/month, profits from better data and higher conversion: €100-400/month (depending on industry).

Is It Worth It? Absolutely.

If you run a business in Europe or anywhere and want to:

  • Operate legally (GDPR compliant)
  • Have complete data (100% of users, not 30%)
  • Build trust with customers through transparency
  • Stand out from competition (privacy-first)

Cookieless analytics is a must-have in 2025.


📦 Qualix Software Offer: “Privacy-First Analytics” Package

I offer a comprehensive cookieless analytics implementation service for your business website.

What’s included in the package? (€40 one-time)

GDPRmetrics account registration (on your behalf or assistance with registration) ✅ Tracking code implementation on the website (adding script to code) ✅ Dashboard configuration - setting time zones, goals, events ✅ Migration from Google Analytics 4 - export of important historical reports ✅ Removal of Google Analytics and cookie banner (if no longer needed) ✅ Privacy Policy update - adding GDPRmetrics section, removing GA4 information ✅ “Privacy-First” message in footer - trust-building element ✅ 30-minute training - I’ll show you how to read the dashboard, interpret data, track conversions ✅ 2 weeks of support after implementation - I’ll answer questions, help optimize tracking

Timeline: 1 business day (implementation + tests)

Monthly GDPRmetrics cost: €9-14/month (depending on traffic, paid directly to GDPRmetrics)


🎁 Bonus for New Business Websites

Clients who order a new business website from Qualix Software get GDPRmetrics implementation INCLUDED IN THE WEBSITE PRICE!

“Business Website” package (from €200 net) includes:

  • Responsive Astro website (fast, modern, SEO-friendly)
  • Contact form
  • Core Web Vitals optimization
  • Cookieless analytics (GDPRmetrics) implementation - at no extra cost!
  • GDPR-compliant Privacy Policy

Check offer: Qualix Software Business Websites


📞 Contact - Schedule Consultation

Have questions about cookieless analytics? Want to implement GDPRmetrics on your website? Or need a new business website with privacy-first analytics from scratch?

Schedule a free 30-minute consultation. We’ll discuss:

  • Your current situation (GA4, cookie banner, data)
  • Whether cookieless analytics is for you
  • Implementation process and timeline
  • Costs and ROI

📧 Email: kontakt@qualixsoftware.com - I respond the same business day

📞 Phone: +48 697 433 120 - call directly, we’ll arrange an online meeting

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See Also

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Article prepared by Qualix Software - experts in creating fast, secure, and privacy-first websites. We specialize in modern technologies (Astro, Keystatic CMS), Core Web Vitals optimization, and cookieless analytics (GDPRmetrics) implementation.

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#website analytics #GDPR #gdprmetrics #cookieless analytics #Google Analytics GDPR #privacy-first #GDPR compliance #cookie banner

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