Technical Dictionary: SEO and Web Development

Comparing two versions of a page or element (e.g., CTA button) to determine which generates better conversion results.

Set of protocols and tools for building software applications. Allows different systems to communicate with each other.

Link from another website leading to your site, crucial for SEO. Quality backlinks build domain authority.

Percentage of users who leave a page without navigating to other subpages. High bounce rate may indicate content or UX issues.

Navigation showing user's path on the site. Important for SEO and UX, helps with site structure orientation.

Element directing user to take action, e.g., "Schedule consultation" button. Should be prominent and specific.

Set of Google metrics (LCP, INP, CLS) evaluating page speed, responsiveness, and visual stability.

Path a customer takes from brand awareness, through consideration, to purchase and loyalty.

Process of studying user behaviors and implementing changes that increase inquiries or sales.

Set of components, styles, and design principles ensuring visual consistency across the entire website.

Metric predicting how well a website will rank in search engine results. Higher authority means better SEO potential.

Set of content quality signals: Experience, Expertise, Authoritativeness, Trustworthiness. Influences Google's page evaluation.

Window displayed when user intends to leave the page. Used to save conversions, e.g., through discounts.

Structured markup describing Q&A sections, increasing chances of rich results in Google.

Metric measuring when the first piece of content appears on screen. Part of Core Web Vitals performance measurement.

General Data Protection Regulation applicable in EU. Requires consent for data processing and gives users control over their information.

Free business listing in Google, crucial for local SEO. Appears in maps and local search results.

Free Google tool for monitoring website performance in search, indexing, and error detection.

First, above-the-fold section of a page that captures attention and communicates value proposition.

Visual map showing user clicks and cursor movement, helpful for UX optimization.

Process of adding pages to search engine database. Page must be indexed to appear in search results.

Core Web Vitals metric measuring page responsiveness to user interactions. Replaced FID in 2024.

Connecting pages within your own website, supports SEO through link equity distribution and helps user navigation.

Optimizing JavaScript-powered sites for search engines. Requires server-side rendering or pre-rendering.

Structured data format preferred by Google. Enables adding page information in a way search engines understand.

Study of phrases potential customers use in search engines. Foundation of SEO and content marketing strategy.

Target page designed for one purpose, e.g., lead generation. Focuses on one audience and offer.

Valuable material (e.g., checklist, PDF) offered in exchange for contact or newsletter signup.

Core Web Vitals metric measuring loading performance. Marks when largest content element becomes visible.

Design strategy where mobile version is created first, then layout is expanded for larger screens.

HTML elements providing information about webpage to search engines and browsers. Include title, description, keywords.

Consistency of business data (name, address, phone) across the internet. Crucial for local SEO and building Google trust.

Directives for search engine robots. Nofollow - don't follow link, Noindex - don't index page in search results.

Optimization of page elements (headers, content, meta tags, internal linking) affecting search visibility.

Website visitors coming from unpaid search engine results. Quality organic traffic indicates effective SEO.

Google tool for analyzing page loading speed. Measures Core Web Vitals and suggests optimizations.

Web application working like native mobile app. Offers offline mode, push notifications, and home screen installation.

Designing layout to automatically adapt to user's device resolution and screen size.

Metric showing relationship between profit and campaign or project costs.

Practice of optimizing websites to rank higher in search engine results and attract organic traffic.

Structured data in JSON-LD format describing page content and increasing visibility in search results.

Security protocol encrypting data between user browser and server. Required for HTTPS and affects SEO rankings.

Interface designed for touch operation: larger buttons, spacing, no interfering elements.

Elements building trust: certificates, reviews, FAQ section, security policies.

Overall user feelings when using a website - from first impression to task completion effectiveness.

Sequence of steps user takes to achieve goal on site (e.g., submitting form).

Research involving observation of real users using the site to detect barriers and errors.

Searching using voice commands. Growing SEO trend requiring optimization for long, natural phrases.

Functional page sketch showing section layout and interactions without focusing on final graphics.

Designing websites usable by people with disabilities. Includes screen reader compatibility and keyboard navigation.