Professional Website for Small Business in Bytom

Setting up the first website for your business in Bytom might seem complicated. Domain, hosting, GDPR, search engine optimization (SEO)… It’s easy to get lost. But don’t worry! In this guide, I’ll walk you through the entire process step by step.

Step 1: Choosing a Domain – Your Address on the Internet

A domain is the address where customers will find your website (e.g., yourcompany.bytom.pl). This is a very important decision that affects marketing and image.

How to choose a good domain?

• Short and easy to remember: Avoid long and complicated names.
• Related to your company: Best if it contains your company name.
• Local (optional): If you only operate in Bytom or Silesia, consider a domain with .bytom.pl or .slask.pl extension. This strengthens local search engine optimization (SEO).
• Avoid numbers and hyphens: They can be difficult to convey over the phone.

Examples for a Bytom company:

• plumber-bytom.pl (good for search engine optimization (SEO))
• kowalskibud.pl (if the company is called KowalskiBud)
• carpenter-rozbark.pl (if you operate in a specific district)

Tools: You can check domain availability on registrar sites like ovh.pl or hekko.pl. Cost: Usually 10-60 PLN for the first year, then about 100-150 PLN annually.

Step 2: Choosing Hosting – Home for Your Website

Hosting is the server space where your website files are stored. Your site’s speed and reliability depend on its quality.

What to look for?

• Server location: Choose a company with servers in Poland – this will speed up loading for local customers.
• SSD drives: Provide much greater speed than old HDD drives.
• Technical support: Make sure the company offers 24/7 help, preferably in Polish.
• SSL Certificate: Should be free (Let’s Encrypt).

Recommended companies for small business:

• dhosting.pl
• hekko.pl
• cyberfolks.pl

Cost: 150-400 PLN annually for a basic package, completely sufficient to start.

Step 3: Content Planning – What Do You Want to Tell Customers?

Before you start building your website, think about what you want to include on it. Good content is the key to acquiring customers.

Essential elements on a small business website:

1. Homepage: Your business card. Must answer in seconds: who you are, what you do, and why you should be chosen.
2. Offer/Services: Detailed description of what you offer. Use benefit language, e.g., instead of “we repair washing machines”, write “thanks to us your washing machine will work like new today”.
3. Price List: Even if prices are approximate. Customers like to know price ranges.
4. About Us/About the Company: Short history, mission, team presentation. Builds trust.
5. Projects/Portfolio: Photos of your work are the best proof of quality.
6. Contact: Full address details, phone number, email, directions map and contact form.

Tip: Write simply and clearly. Imagine you’re talking to your ideal customer from Bytom. What words would you use?

Step 4: First Contact with Customer – Form and Phone

Your goal is for the customer to contact you. Make it easy for them!

What must be on the website:

• Phone number: Visible in the header, clickable on mobile devices.
• Email address: Simple and professional (e.g., contact@yourcompany.pl).
• Contact form: Short and simple – name, email/phone and message content are enough.

Important: Remember about GDPR. Under the contact form there must be consent for personal data processing. Also create a separate “Privacy Policy” page.

Step 5: Building the Website – Yourself or with a Specialist?

You have two main options:

Option 1: Building Yourself (e.g., WordPress)

• Pros: Lower initial cost.
• Cons: Requires time, learning and basic technical knowledge. Easy to make mistakes that will affect search engine optimization (SEO) and security.
• Tools: WordPress + ready template (e.g., from ThemeForest) or page builder (e.g., Elementor).

Option 2: Working with a Freelancer or Agency

• Pros: Time savings, professional appearance, search engine optimization (SEO), technical support.
• Cons: Higher initial cost.
• Costs in Bytom/Silesia: Creating a simple business card website by a freelancer costs from 800 PLN net. More extensive websites cost around 1500-3000 PLN.

Summary of Initial Costs

• Domain: ~50 PLN / year
• Hosting: ~250 PLN / year
• Website development (outsourcing option): from 800 PLN (one-time)
• SSL Certificate: 0 PLN
• Your time: Priceless :)

Creating your first website is an investment that pays off quickly. A well-designed website will be your best salesperson, working 24/7 for your Bytom business.

If you feel overwhelmed or simply prefer to leave it to a professional, schedule a free consultation. During our conversation:

• I’ll advise on choosing a domain and hosting tailored to a small business budget,
• I’ll prepare a list of content that must be on your website,
• I’ll discuss the implementation plan and further search engine optimization (SEO).

👉 Need to talk right away? Call +48 697 433 120 or email contact@qualixsoftware.com. I’m available for companies from Bytom and surroundings.