How I Code Websites for Real Client Needs
My process combines client intent research, SEO-planned content, and fast code. This makes websites lightning-fast, better converting, and easier to rank.
At Qualix Software, I build websites that respond to real needs of your company’s clients – not designer’s imagination. My process combines preliminary workshops, keyword analysis, and component design with efficient Astro code. The result? Websites that are fast, readable, rank high on Google, and – most importantly – generate inquiries.
What will you gain from this approach?
- ⚡ Faster loading (better Core Web Vitals and Lighthouse score 90–100).
- 🎯 Content architecture based on search intent, i.e., SEO-first approach.
- 📈 Higher conversion thanks to clear user paths and conversion optimization (CRO).
- 🔒 Stability and security – static front on Astro, no unnecessary plugins.
Quick technical terms glossary
- Core Web Vitals – Google metrics testing page speed and stability.
- Lighthouse – Google tool evaluating performance, accessibility, and page SEO.
- Conversion Optimization (CRO) – improving elements that convert visitors into customers.
- KPI – key performance indicators, e.g., number of inquiries.
- CTR – click-through rate of links in search results.
- TTFB – time to first byte from server response.
- CMS – content management system that allows easy website updates.
1) Discovery: Understand Before We Design
We start with short, concrete workshops. We define:
- personas and their key problems,
- use scenarios (e.g., quick contact, competence verification, offer comparison),
- barriers and objections (time, price, trust),
- key performance indicators (KPIs), e.g., number of inquiries, click-through rate (CTR) from Google results, and time to first contact.
Based on this, I create a simple goal map and function priorities. Instead of “fireworks” – functions that deliver results.
Tip: Workshops last 60–90 minutes and can be conducted remotely. Want to see what they look like? Check the services page and write to /contact.
2) SEO-First: Keywords Drive Content Architecture
In parallel, I conduct keyword analysis (Google Search Console, Keyword Planner, AnswerThePublic). The goal is not “more phrases,” but intent matching to sections and components on the page.
- I group phrases into thematic clusters (e.g., service, location, problem, comparisons).
- I map them to navigation and blocks: hero section, proof, services, FAQ, case studies.
- I create H2/H3 heading outlines and short CTA microcopy messages.
The result is an information design that search engines “understand” and users easily scan.
3) Design System and Component Library
Based on goals and content architecture, I create design tokens and a set of components (cards, offer sections, FAQ blocks, forms). Components are immediately designed “for content” and for SEO (heading structure, aria labels, DOM order).
- Reusable components = consistency and shorter time to market.
- Styling in TailwindCSS: less CSS, smaller bundles, faster loading.
4) Code: Astro + Clean, Lightweight Front
I focus on Astro – an application framework that by default doesn’t send unnecessary JS to the client. I add interactivity only where needed (islands). Thanks to this:
- TTFB (Time to First Byte) and LCP (Largest Contentful Paint) maintain excellent values,
- the service is simpler to maintain,
- you don’t need to update dozens of plugins like in heavy CMS systems.
If you need a blog – like this one – content comes from collections (Markdown + metadata headers), so you have SEO and full structure control.
5) Proof That Builds Trust (CRO)
In the design, I plan sections from the beginning: references, numbers, shortened case studies, and FAQ. These are concrete answers to objections:
- “Can you deliver on time?” → timeline + short cases.
- “Does this work in my industry?” → implementation examples + metrics.
- “Can I start with a small step?” → modular offer and minimum viable product.
6) Analytics and Iterations
After publication, I connect GSC + Analytics and set up events (form submission, tel/email click, scroll depth). Based on this, we make small, regular iterations – e.g., hero section headline test, FAQ section rebuild, form shortening.
How Does Collaboration Work in Practice?
- Short conversation and goal clarification (15–20 min).
- Discovery workshop and phrase analysis.
- Prototype + content map.
- Astro implementation + deployment.
- Monitoring and iteration.
Pricing and Billing
Transparently – fixed price for scope or sprints in time-based billing model. We start with small scope that delivers value in 2–3 weeks.
FAQ
Can I migrate an existing website to Astro?
Yes. In most cases, migration means less page weight, simpler architecture, and better Core Web Vitals results.
Do you add a content management panel?
If needed – yes (e.g., headless CMS). In many cases, a simple workflow based on Markdown and pull requests is sufficient.
How long does it take?
First iteration (minimum viable product) usually 2–3 weeks. Full service with blog and several templates: 4–6 weeks.
What’s Next? Let’s Start with a Needs Audit
Need a website that actually delivers inquiries? Schedule a free consultation, during which:
- we’ll analyze business goals and KPIs,
- we’ll discuss content scope and modules needed for your Silesian company,
- I’ll propose the first project iteration with time and budget estimation.
👉 Have questions right now? Call +48 697 433 120 or write to contact@qualixsoftware.com. I respond the same business day.