Most Common Website Errors of Bytom Businesses

A website is your company’s business card. Unfortunately, many local businesses from Bytom and surrounding areas don’t fully utilize its potential. I often encounter websites that instead of attracting customers, effectively scare them away.

In this article, I’ll discuss 7 most common errors I’ve noticed on Bytom business websites. You’ll learn how to identify them and – most importantly – how to fix them quickly.

Most commonly appearing concepts in simple terms

• Responsive design (RWD) – website adapts to every screen.
• Mobile-first approach – design starts with phone version, then desktop.
• SSL certificate (secure connection) – “lock” next to address that secures user data.
• Google Business Profile (Google My Business) – your company’s business card in Google Maps.
• Search Engine Optimization (SEO) – actions that help website appear higher in Google.

1. Lack of responsiveness (no mobile adaptation)

Problem: More and more people browse the internet on smartphones. If your website displays poorly on small screens, you lose over half of potential customers. Text is unreadable, buttons too small, and navigation is a nightmare.

Regional example: Imagine a customer searching for “hairdresser Bytom” on phone. If your site “falls apart,” the customer will unhesitatingly go to competition whose website is readable.

How to fix it?

• Test: Open your website on phone and try to use it. Is everything readable?
• Solution: Contact developer and ask for responsive design (RWD) implementation. Modern websites are built in “mobile-first approach” standard, meaning design starts with mobile version.

2. Slow page loading

Problem: Nobody likes to wait. If your website loads longer than 3-4 seconds, most users will leave it. Slow site also means lower position in Google.

How to fix it?

• Test: Use free Google PageSpeed Insights tool to check your site speed.
• Solution:
  • Image optimization: Reduce image weight without quality loss (e.g., using TinyPNG tool).
  • Good hosting: Choose hosting with SSD drives, preferably located in Poland.
  • Limit plugins: If using WordPress, remove unnecessary plugins.

3. Missing contact information (or hiding it)

Problem: Customer wants to quickly find phone number or address. If this information is hidden somewhere in footer or on “Contact” subpage that’s hard to find, they give up.

How to fix it?

• Solution: Place phone number and email address in visible place on every subpage (e.g., in header). Create separate “Contact” page with complete data and route map.

4. Outdated information

Problem: Old promotions, outdated price list or incorrect opening hours are a direct path to customer frustration. This builds image of company that doesn’t care about details.

Regional example: Someone finds your restaurant in Bytom, sees “Open until 10 PM” on website, but on site it turns out the place is only open until 8 PM. This customer won’t return.

How to fix it?

• Solution: Regularly (at least once quarterly) review your website and update all information.

5. Missing SSL certificate (no “lock”)

Problem: Missing SSL certificate (website address starts with http:// instead of https://) causes browsers to mark your site as “unsecured.” This scares users and lowers trust.

How to fix it?

• Solution: Contact your hosting provider. Most companies offer free Let’s Encrypt certificate that can be activated with a few clicks.

6. Poor quality texts and lack of specifics

Problem: Generic texts like “I’m industry leader” or “we offer highest quality” tell customer nothing. Lack of specific information about offer, prices and benefits means user doesn’t know why they should choose you.

How to fix it?

• Solution: Write simply and specifically. Instead of “high quality,” write “we provide 5-year warranty on our services.” Instead of “competitive prices,” provide sample price list. Show implementations, describe exactly what you offer.

7. Lack of local SEO optimization

Problem: Your company operates in Bytom, but Google doesn’t know this. Lack of local optimization means you don’t appear in search results when someone looks for your services in the area.

How to fix it?

• Solution:
  • Google Business Profile: Create and complete your company profile.
  • Keywords: Use phrases with city name on website, e.g., “accounting Bytom,” “good mechanic in Bytom.”
  • Contact data: Make sure your address is consistent on website, Google Maps and business directories.

Summary

Fixing these errors doesn’t require huge investments but can bring real benefits in form of new customers. Review your website against these 7 points and start acting today.

If you need help with audit or modernization of your website, schedule free consultation. I offer professional support for companies from Bytom and entire Silesia – you can also call or write to contact@qualixsoftware.com.