5 Simple Steps to Better SEO for Service Businesses
You don't need to be an SEO expert to improve your business visibility on Google. These 5 simple steps will help you get more customers from search engines, even if you have no technical experience.
Service business owners often think that Search Engine Optimization (SEO) is black magic available only to experts. That’s not true! There are several simple actions you can perform yourself to significantly improve your business visibility on Google.
What is Search Engine Optimization (SEO)? It’s a set of actions that make your website appear higher in Google results when someone searches for services like yours. The better the SEO, the more people from Bytom and Silesia will find your website.
In this article you'll find:
- ✅ How to optimize Google Business Profile to get 3x more inquiries.
- ✅ Simple methods to find local keywords your customers are searching for.
- ✅ Ready templates for titles and descriptions that increase Google click-through rates.
- ✅ Ideas for local content that Google will love.
- ✅ Ways to get valuable links in your region.
In this article, I’ll show you 5 specific steps that will bring results within a few weeks.
Step 1: Optimize Your Google Business Profile
This is the most important element of local SEO. If you have a service business in Bytom, Katowice, or another city, Google Business Profile is your business card on the internet.
What to do:
Complete all information:
- Exact address and opening hours
- Phone number (local, not 800)
- Website
- Business category (choose the most accurate)
- Business description (150-300 words with natural keywords)
Add photos:
- Company logo
- Photos from projects/work
- Team photos
- Office/business interior
Collect reviews:
- Ask satisfied customers for reviews
- Respond to all reviews (positive and negative)
- Goal: minimum 10 reviews with 4+ star rating
Properly optimized Google Business Profile can increase inquiries by 200-300%.
Step 2: Create a Keywords List
Before you start optimizing your website, you need to know what phrases you want to be found for.
How to do it:
Think like a customer:
- “plumber Bytom”
- “water installation repair Katowice”
- “boiler breakdown Silesia”
- “cheap plumber nearby”
Use free tools:
- Google Keyword Planner (requires Google Ads account)
- Ubersuggest (5 searches daily for free)
- AnswerThePublic (shows user questions)
Focus on local phrases:
- [service] + [city]
- [service] + “nearby”
- [service] + [district]
- [problem] + [city]
Example for plumber from Bytom:
- plumber Bytom (main phrase)
- pipe repair Bytom
- installation breakdown Bytom
- plumber Silesia
- cheap plumber Bytom
Step 3: Optimize Page Titles and Descriptions
This is the foundation of on-page SEO. Each page should have a unique title and description containing main keywords.
Title creation rules:
Structure: [Main keyword] - [Additional info] - [Company name]
Example:
❌ “Home - Plumber Jan”
✅ “Plumber Bytom - 24h Emergencies - Fast and Cheap - Jan Kowalski”
Length: 50-60 characters (to fit in Google)
Description rules (meta description):
Length: 150-160 characters Content: Main keyword + benefit + call to action
Example: “Plumber Bytom with 15 years experience. 24/7 emergencies, competitive prices, service guarantee. Call: 123-456-789”
Where to change it:
- WordPress: Yoast SEO or RankMath plugin
- Other CMS: In SEO settings of each page
- Coded website: In
<head>section of each page
Step 4: Add Local Content to Your Website
Google loves content that is locally relevant. This is one of the most effective ways to improve positions in local results.
What to add:
“Service Area” section:
- List of cities where you provide services
- Short description for each area
- Example: “We provide plumbing services in Bytom, Katowice, Chorzów, Ruda Śląska…”
Blog with local topics:
- “Most common installation breakdowns in old buildings of Bytom”
- “How to prepare installation for winter in Silesia”
- “Plumbing service prices in Katowice - 2025 price list”
Contact page with map:
- Exact address
- Embedded Google map
- Directions description
- Availability hours
Project gallery:
- Photos from specific locations
- Descriptions: “Installation replacement - Bytom, Krakowska Street”
Tip: Don’t overdo keywords. Write naturally, but remember about local phrases.
Step 5: Build Local Links
Links from other websites are still one of the most important ranking factors in Google. For local businesses, it’s easiest to get links from local sources.
Where to look for links:
Local directories:
- Business directory at City Hall
- Local business portals
- Industry associations
Local cooperation:
- Link exchange with non-competing businesses
- Sponsoring local events
- Articles in local online press
Social media:
- Facebook profile with website link
- Instagram with bio link
- LinkedIn (especially for B2B companies)
Reviews and ratings:
- Ask customers for reviews with website link
- Respond to reviews and add website link
What to avoid:
- Buying links
- Link exchange with competition
- Comment spam
How to Measure Results?
Monitoring tools:
Google Search Console (free):
- Keyword positions
- Clicks from Google
- Technical errors
Google Analytics (free):
- Organic traffic (from search engines)
- Conversions from organic sources
- User behavior
Google Business Profile Insights:
- Profile views
- Clicks on phone/website
- Direction requests
What to watch for:
- Organic traffic growth (month to month)
- Main keyword position improvement
- More inquiries through form/phone
- Google Business Profile views increase
Common Mistakes to Avoid
1. Keyword stuffing
❌ “Plumber Bytom, best plumber Bytom, cheap plumber Bytom”
✅ “Experienced plumber from Bytom offers fast services at competitive prices”
2. Ignoring mobile
Over 60% of local searches happen on mobile. Your website MUST be responsive.
3. Lack of patience
SEO is a marathon, not a sprint. First results visible after 2-3 months, full effects after 6-12 months.
4. Focusing only on rankings
More important than rankings are conversions. Better to be 3rd with high conversion than 1st without inquiries.
Summary
Summary of 5 steps to better SEO:
- Optimize Google Business Profile - most important for local businesses
- Create keywords list - foundation of SEO strategy
- Optimize titles and descriptions - first thing users see in Google
- Add local content - show Google you're local
- Build local links - increase website authority
Remember: SEO is a long-term process. Don’t expect miracles after a week, but consistently perform these actions and results will come.
If you feel this is too much work or need professional help, schedule a free consultation. As an SEO specialist with years of experience, I’ll help you achieve goals faster and more effectively.
Let’s Talk About SEO for Your Business
Have questions about positioning in Bytom or Silesia? Schedule a free consultation, call +48 697 433 120 or write to contact@qualixsoftware.com. I’ll respond within 24 business hours and prepare an action plan for the first 3 months.